Services: Art Direction, Branding, Typography, and Packaging.
Location: Portland, OR, USA
Date: March 1, 2018
Auros is an eyeglass brand based in Portland, OR, founded by Emilly Simpson, an ophthalmologist, and entrepreneur, and Joana Murry, a fashion designer. The eyeglasses are custom designed according to the client's needs and Emilly and Joana dedicate themselves to every detail to deliver unique pieces for unique people.
For Auros, simplicity was approached through a minimal design to allow their work to stand out with a minimum of distraction. The branding system is simple to pass the message clearly and easily. The color palette aligns with the brand's top goal, elegance, and conveys trust.