Bethbetinha Ateliê & Co.

Services: Art Direction, Branding, Graphic Design Location: Vila Velha, ES — BR Date: June 16, 2017 Elizabeth Venâncio is a self-employed tailor based in Espírito Santo, Brazil, specialized in handmade apparel and hand-crafted goods. She started her business in 1997, and she offers unique and well-made products to her clients made of fabrics such as wool, cotton, leather, among others. Displaying simplicity, yet personality, the visual identity identified Elizabeth's loving personality and intensified her interest in fashion and the handcrafted world. For this project, the needlework features from a sewing machine were incorporated into the design to showcase intimacy and love for her job as she puts it: "Sewing with love." The typography work done in this project was customized to employ the classical idea of her work into closeness, yet sophistication, approaching serif and manuscript typefaces. The color pallet brought up all along shows her sensibility and wisdom to deliver the best product as she can.