Services: Art Direction, Branding, and Typography.
Location: Tokyo, Japan
Date: November 28, 2017
The Jidaigeki Household Goods, is a home appliances store located in Tokyo, Japan. The store offers premium goods for everyday living by aiming at turning into extraordinary the domiciliary experience. Moreover, by arousing the spirit of being comfort at home, Jidaigeki is specialized in manufacturing handcrafted goods and unique products selected by their notorious interior designers, also designing products of their own that have been awarded worldwide. Each product is selected and designed with sophisticated materials and precise and organic lines.
My creative challenge was based on bringing up Japanese culture into a branding scenario. I designed a slight condensed visual identity that can communicate to their target audiences with a simple though strong and bold glyph that will work in various sizes throughout the brand's applications. The solution is brought through a modernist design that is displayed in an elegant and dynamic layout. The glyph takes a central part in the applications to employ ownness and culture value. The brand's color palette came to employ elegance, and the usage of kraft in its stationary is to translate the warming and coziness atmosphere, which is in bold in the company's ethos.
Photos by Felipe P. Lima Rizo, Sarah Dorweiler, Samuel Zeller, David Van Dijk, and Fernando Reyes. Special thanks to Adam Johnson.