Services: Art Direction, Branding, Naming, Typography, Packaging, UI/UX
Location: Belo Horizonte, MG, Brazil
Date: May 20, 2018
Piars is a Brazilian music school specialised in tutoring piano for exceptional talents all over the country. The school was founded in 1996 by Francisco B. Bezerra, and today, the institution is led by Miguel B. Bezerra.
In the process, my focus was on portraying formality and the school as a teaching organisation. A logo that assembles history and modernism was designed to exist easily among classical and contemporary atmospheres. The branding peripherals are applied in a simple grid to employ an easy way-finding system that directs the user to the information. The name Piars is a combination of the word piano and the phonetic of the word peers, wrapping up the school's main values within its name.
Photos by Charles Deluvio, Scott Webb, Nathan Dumlao, Efe Kurnaz and Jean Philippe Delberghe.