Services: Art Direction, Branding, Naming and Graphic Design
Location: Vila Velha, Espírito Santo, Brasil
Date: September, 2018
Túnel is a division of the Yvýrupi Group, a team of specialists in astronomy and astrophysics, and all related subjects. Co-founded by Camilla Hoffmann and Juan Domingos, based in Espírito Santo, it is a non-profit institute that is led by constant research in astronomy and also is conducted as a tutoring group in extension courses. Túnel is a powerhouse for wanderers who look up.
To interpret the institute, binary code was the main source of inspiration due to the co-founders' passion for it. Also, as the binary code is consisted of '0' or '1', the Arecibo Message inspired the visuals represented in this project. Sent to space on November 16, 1979, in Puerto Rico, it is an interstellar radio message carrying in basic information about humanity and Earth on a journey to globular star cluster M13, hoping to communicate with extraterrestrial beings. The branding was kept simple with sparkles of dynamism borrowed from Arecibo. The blue color combined with a selected grey color scheme is the key factor representation of life co-existing in the unending expansion that is the universe. The result is an uncanny grid with symmetrical and dynamic visuals.
Space-related photos by NASA (Personal archives on Flickr).
Portraits respectively by Peter Sjo and Sola Kabuta.